
Translation, technology and digital marketing blog
In this space, we share our knowledge of translation, technology and digital marketing. We hope our articles will be useful to you!

In a digital landscape where video is king, capable of grabbing attention, generating engagement and communicating in seconds, professional subtitling is an essential strategic tool […]

In an increasingly interconnected world where physical barriers are blurring and audiences are spread across continents, brands can no longer afford to communicate in […]

In today's digital age, mobile apps are one of the most effective ways to engage with users around the world. However, to make a [...]

In recent years, artificial intelligence has swept across many industries, transforming everything including customer service, medicine, content creation and [...]

For over twenty years, SEO has been the undisputed king of digital marketing. We all sought to be on the first page of Google - and if it was in [...]

At ATLS we continue to drive innovation to deliver automated translation solutions which combine high quality, efficiency and scalability. Our mission is to simplify and streamline translation processes [...]

On 28 June 2025 the European Accessibility Act (Directive 2019/882) will enter into force. This regulation lays down technical, linguistic and [...]

In the pharmaceutical sector, the translation of regulatory documents is not simply a linguistic issue: it is a question of compliance, rigour and responsibility. Each word must reflect with [...]

We live in an unprecedented era in which technology not only supports us but also outperforms us in terms of speed, analysis and adaptability. While we sleep, algorithms do not [...]

Machine translation has evolved apace in recent years driven by breakthroughs in artificial intelligence (AI), especially with our proprietary advanced AI solution [...]

In interpreting, technology has completely transformed the way oral translations are performed in real time, enabling […]

Copywriting plays a crucial role in the success of email marketing. In a digital world saturated with information, attracting the attention of the recipients and getting them to open, read and […]