Native connectors: When translation becomes a competitive advantage

In the era of automation, accelerated internationalisation and the need for instant multilingual experiences, global companies are facing an increasingly strategic challenge: How can I manage large volumes of multilingual content with efficiency, security and full alignment with my internal processes? Spoiler: With Natives Connectors.

Most of the market's standard solutions are based on “technologically aggressive” platforms, which allows them to be integrated superficially with different customer systems. However, this generalist flexibility entails limitations: Fragmented flows, low automation, dependence on manual tasks and low alignment with the actual operations of the equipment.

In contrast to this approach, ATLS native connectors offer a differential proposal: Deep, secure and automated integrations that adapt to the real workflow of your teams. From CMS such as WordPress or Adobe Experience Manager to document managers such as SharePoint or design platforms such as Figma, our connectors allow content to be translated from the usual environment, without friction or interruptions.

What are native plugins?

ATLS native connectors are technological integrations developed to connect our language management platform with the digital tools that companies already use on a daily basis. We talk about CMS such as WordPress, Drupal, Contenful, StoryBlok, Magnolia e-commerce platforms such as Shopify or WooCommerce.

Instead of forcing the teams to leave their systems to request translations, native connectors allow content localisation to be a natural part of the workflow. They are deeply integrated into your CMS, TMS, DAM or UI environments, facilitating the automation of processes that were previously manual, fragmented or prone to human errors.

What do the native ATLS connectors provide?

Beyond integration, our technology transforms the way companies manage their multilingual content:

• Request translations directly from your platforms: No emails, no copy and paste, no unnecessary steps.
• Automate all the content flow: Return and return of original and translated texts, with full traceability.
• Choose the most suitable type of translation: From AI trained with your own glossaries and style, to professional human review.
• Gana control and consistency: All processes comply with the ISO 27001 and ISO 17100 standards and respect the GDPR.
• Scale without effort: Adapt the model to all your departments, markets and languages without increasing the operational complexity.

Linguistic flexibility: Customized AI or human review, you decide

One of the key advantages of ATLS connectors is that they do not limit the type of translation available. The content can be passed through our neural machine translation AI trained with glossaries, tone and terminology specific to the customer, or be derived from a team of professional human translators when the context requires it (marketing, legal, technical, compliance, etc.).

And best of all: Both flows are integrated into the same system. The customer chooses what content is going for IA, what is reviewed and what is translated manually. Everything without leaving their work environment.

Much more than translation: A strategic solution

Betting on native connectors is a business decision. It involves moving from a reactive and fragmented model to a proactive, integrated and scalable model. Means:

• Turn translation into a lever for growth.
• Release the manual task teams with no added value.
• Ensure consistency and control in all markets.

And, above all, align linguistic strategy with corporate objectives.

Success story: Air Europa and the transformation of its multilingual management with Magnolia

One of the most representative examples of the impact of our native connectors is that of Air Europa, one of the main Spanish airlines. Like many companies in the sector, the airline historically depended on the sale of tickets through third parties: Online travel agencies and metropolisers. This involved three major challenges:

1. High cost in fees, which reduced profit margins.
2. Loss of control over the relationship with the end customer, as they do not directly manage the data or the purchasing experience.
3. Operational limitations to respond to incidents or personalize the communication.

In order to redirect traffic to its own website and promote direct sales, Air Europa needed to generate more digital content in several languages. But an additional challenge arose: Efficient management of multilingual translations, without slowing down internal operations or overloading content teams.

The solution was clear: Integrate the Magnolia CMS with the ATLS platform using a native connector.

Thanks to this integration:

• The content team was able to send texts to translate directly from the CMS, without leaving the environment.
• The entire cycle-creation, delivery, translation and publication-was automated.
• The language barrier ceased to be a brake on digital growth.

The result was significant: Air Europa has significantly increased its direct sales from its website, improving its margins, recovering control over the customer's experience and accelerating the production of content in multiple languages

The next step? Native plug-ins

Discover how ATLS native connectors can reduce your operational costs, speed up your international expansion and improve the consistency of your multilingual content.

FAQs on native connectors

Miquel Torradeflot