Flabelus success story: How to scale Shopify internationally with the native ATLS plugin
Flabelus automated the translation of its Shopify store with the native ATLS plugin, managing over 1,500 products in 4 languages, reducing manual tasks and gaining over 2,200 international keywords in just 3 months.
Flabelus is a Spanish fashion and footwear brand founded in 2020 that reinvents the traditional espadrille through a contemporary, colourful and timeless design.
Before collaborating with ATLS, Flabelus operated primarily in English and Spanish, allowing it to sell internationally. However, this approach was not enough to consolidate its organic positioning in local markets or to efficiently manage a large-scale, multilingual Shopify store.
Challenges and objectives
Challenges
Flabelus faced several challenges in taking its e-commerce business international with Shopify. Content translation was carried out manually, which caused delays in launches, dependence on external resources, and a high consumption of internal time.
The main challenge was in translating Shopify in a scalable way, keeping the product catalogue updated in multiple languages without losing terminological coherence, brand consistency, or SEO optimisation capabilities in each market.
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Scaling the internationalisation of the Shopify store. -
Automating Shopify translation to reduce manual tasks and accelerate launches. -
Maintaining brand consistency and terminology across all languages. -
Boosting organic visibility and growth in key European markets.
Implemented solution: Shopify translation plugin
Technology used to translate Shopify:
Languages translated on Shopify:
ATLS's Shopify translation solution was applied to the following language pairs:
More than translating Shopify: selling without borders.
For Flabelus, translating Shopify was not simply a matter of transferring texts from one language to another. The project involved managing product listings, e-commerce content, brand terminology and International SEO criteria in different markets, keeping the entire digital ecosystem aligned.
Automating the translation of their e-commerce business allowed the elimination of manual language management and the maintenance of a consistent multilingual experience both at the brand level and in organic positioning.
Although the project had only been active for a short time, the results were immediate. On Black Friday, the brand achieved record-breaking sales, surpassing €10 million in revenue per month with notable growth in new markets and languages and a clear improvement in visibility and international SEO positioning.
Thanks to ATLS, Flabelus has become an automatic and scalable model. The combination of ATLS's Shopify plugin, automation and terminological consistency has reduced operating costs, accelerated internationalisation, and allowed the team to focus on strategy, brand and growth.
How ATLS's Shopify plugin boosted Flabelus's international SEO in just a few months
Since implementing ATLS's Shopify translation plugin in October 2025, Flabelus has gained organic visibility in all four translated markets.
The Portuguese element in particular clearly illustrates the differentiating value of international SEO: Translating Shopify allows you to activate new languages and expand organic reach, but translation alone isn't always enough to convert visibility into real traffic in highly competitive markets. This is precisely where ATLS's international SEO service makes the difference, ensuring that translated content is not only available in the local language, but optimised to rank and generate results in each market.
In total, the four markets have added more than 2,200 new ranked keywords since the start of the project, with growth rates between 186% and 292% depending on the language.
