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Gemma Marcé

Leads the ATLS marketing team, promoting growth with her strategic vision and creativity.
Professional portrait of Gemma, a member of the ATLS team specialising in language services and operational management.
Articles written by: Gemma Marcé
Visual representation of a brand communication strategy featuring digital marketing icons, graphics, a global network and a megaphone.
Why brand communication is key to your business strategy

In a globalised, interconnected and stimulus-saturated marketplace, brands are not just competing for consumers' attention: they are battling to earn their trust, gain their preference [...]

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Conceptual illustration of integration using native plugins between management platforms and machine translation systems.
Native plugins: when translation becomes a competitive advantage

In the age of automation, fast-paced internationalisation and the need for instant multilingual experiences, global enterprises have an increasingly strategic challenge: […]

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ATLS Global professionals design multilingual marketing strategies with the support of artificial intelligence.
Multilingual marketing: the age of cultural localisation

In an increasingly interconnected world where physical barriers are blurring and audiences are spread across continents, brands can no longer afford to communicate in […]

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Image on the localisation of mobile apps to linguistically and culturally tailor them to various international markets.
How to tailor a mobile app to different cultures and languages

In today's digital age, mobile apps are one of the most effective ways to engage with users around the world. However, to make a [...]

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Chart on multilingual and geolocated SEO strategies used by ATLS to enhance international positioning.
From SEO to GEO: how positioning your brand has changed in the AI era

For over twenty years, SEO has been the undisputed king of digital marketing. We all sought to be on the first page of Google - and if it was in [...]

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Image on using artificial intelligence to scale digital marketing campaigns in multiple languages based on the ATLS approach.
How artificial intelligence is transforming international digital marketing

We live in an unprecedented era in which technology not only supports us but also outperforms us in terms of speed, analysis and adaptability. While we sleep, algorithms do not [...]

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Image on the integration of native plugins and artificial intelligence for automating language processes in digital environments.
Native plugins and artificial intelligence: the perfect pairing for translating your website

Machine translation has evolved apace in recent years driven by breakthroughs in artificial intelligence (AI), especially with our proprietary advanced AI solution [...]

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Image on the creation and multilingual adaptation of copy for email marketing by ATLS.
Copywriting: the key to the success of email marketing 

Copywriting plays a crucial role in the success of email marketing. In a digital world saturated with information, attracting the attention of the recipients and getting them to open, read and […]

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Image related to the integration of ATLS in Magnolia CMS using native translation plugins.
Translate Magnolia: translation plugin for multilingual websites

If you manually manage your website using Magnolia CMS in several languages, it's time to automate the process and optimise your digital strategy to translate […]

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Conceptual chart on international SEO positioning managed by ATLS in various languages and markets.
International SEO: 10 Common mistakes and how to avoid them to succeed globally

In today's hyperconnected world, where digital borders are practically non-existent, international SEO has become an essential strategic tool for companies wanting […]

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