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Guillermo Gero

Business Developer and Key Account Manager at ATLS, specializing in multilingual projects, long-term relationships, and international growth.
Professional portrait of Guillermo, Sales Adviser at ATLS specialising in language solutions for businesses.
Articles written by: Guillermo Gero
Translate your website - AT-WST
Write in one language. Go live in all of them: Translate your website with AT-WST

Imagine being able to write the content for your website in just one language—for example, English—and see it automatically published in Spanish, French, German, or any other language. Translate […]

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Conceptual illustration of integration using native plugins between management platforms and machine translation systems.
Native plugins: when translation becomes a competitive advantage

In the age of automation, fast-paced internationalisation and the need for instant multilingual experiences, global enterprises have an increasingly strategic challenge: […]

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Image on the localisation of mobile apps to linguistically and culturally tailor them to various international markets.
How to tailor a mobile app to different cultures and languages

In today's digital age, mobile apps are one of the most effective ways to engage with users around the world. However, to make a [...]

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Image on the integration of native plugins and artificial intelligence for automating language processes in digital environments.
Native plugins and artificial intelligence: the perfect pairing for translating your website

Machine translation has evolved apace in recent years driven by breakthroughs in artificial intelligence (AI), especially with our proprietary advanced AI solution [...]

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Conceptual image on how professional translation impacts the sales growth of a multilingual e-commerce site.
How to increase your sales with e-commerce translation

If your business revolves around online trade, increasing sales inevitably means extending your reach to new audiences in foreign markets. Key factors for [...]

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Cover image of the ATLS blog on website translation into English as a key tool for international expansion.
Translate your website into English as a strategy for international expansion

Some people see translating your website into English as a good decision. For us, there's no other option: it's a basic requirement if you want to have a presence and […]

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Visual on website localisation and international expansion through culturally and linguistically adapted content.
Check your website localisation, and make sure you have a truly global reach

The specialist field of adapting websites and mobile apps to make them functional and attractive in international markets (in other languages and cultures), while still conveying […]

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