International digital expansion in the financial sector
This finance company with global visibility has optimised its digital presence and operational efficiency with ATLS technology. Our translation proxy coupled with our AI improved its global reach, time to market, operational efficiency and translation quality to meet its customers' needs.
Global financial institution that delivers commercial banking, investment, insurance and asset management services. With a footprint in many countries, it stands out for its focus on technological innovation and digitalisation of banking services.
Challenges and objectives
We use our technology to improve translation
As users are linguistically and culturally diverse, digital platforms need to translate their web content and mobile apps into multiple languages.
Reducing the time to market of the translated content was another priority for the company. ATLS needed to bake translation into the mobile app development cycle to ensure that content was ready at launch and avoid any delays.
ATLS rolled out UX writing strategies that are culturally tailored to each region, improving the perception and usability of the product and ensuring a uniform and appealing experience for all users.
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Efficient internationalisation -
Optimised time to market -
Improved SEO -
Consistent user experience
Implemented solutions
Translation tools we have used to be successful
Languages
These solutions were applied to the following language pairs
However, translation is much more than just matching languages...
The bank operates in Spain, Portugal, the United Kingdom, Belgium, France, Italy and Switzerland. To address the need for translation and localisation of content in these markets, it has worked with ATLS since prior to 2012.
Partnering with ATLS has enabled this bank to deliver content in multiple languages and tailor its digital marketing strategies to each local market. However, it also had to address several significant challenges.
First, translating web content and mobile apps into several languages including regional languages in Spain and others such as English, French, Italian and German. Plus it was crucial to shorten the time needed to make the translated content available.
ATLS delivered effective solutions. Using AT Website Translator, it translated web content and optimised metadata to enhance its positioning. AT-GIT was rolled out to hardwire translation into the mobile app development cycle.
For Italy, ATLS furnished UX writing services which tailored the content to the Italian market. UX writing targets enhancing the user experience by using language that is easy to understand, accessible and aligned with the brand's voice and tone. This includes components such as buttons, menus, error messages, instructions and any other text that the user interacts with directly.
This collaboration has resulted in efficient internationalisation, optimised time to market and better organic positioning. The bank has achieved a consistent and successful digital presence in all markets.
