Translation, technology and digital marketing blog
In this space, we share our knowledge of translation, technology and digital marketing. We hope our articles will be useful to you!
If you've come this far looking for how to calculate the ROI of an investment, the formula is simple. The real difficulty arises when you want to apply it before entering […]
Expanding into new markets doesn't start with choosing languages. Nor does it start with installing a tool, creating new folders on your website or replicating your catalogue. An SEO audit lets you answer [...]
For years, talking about image SEO meant thinking about compression, formats, file names, ALT attributes and page loading speed. All those practices are still necessary, but […]
An expansion into another country no longer starts solely with an office, a distributor, or a marketing campaign. Often, the first contact between a company and its future […]
Expanding into France, Germany, or Spain shouldn't force a brand to rebuild its ecommerce business every time. However, many companies discover just the opposite when […]
Organic visibility no longer depends solely on ranking highly for a keyword. With AI Overviews, AI Mode, and increasingly personalised results, Google […]
Opening a market on Shopify is relatively simple. Whether that market creates value is another question. A store can increase orders and revenue in a country while […]
SEO for AI: the search no longer ends with a list of links For years, competing on Google meant working to appear among the top organic results. That […]
Selling in Germany remains one of the biggest opportunities for Spanish companies looking to expand in Europe. Market size, the maturity of the digital consumer […]
Many companies that want to enter new markets discover a barrier they hadn't always anticipated: Its content is not ready to be sold in other countries. The problem […]
Migrating an e-commerce business to Shopify is often presented as a technological decision, but it is much more than that for brands that want to sell in more countries. It is a […]
The international expansion of an e-commerce business doesn't begin by opening in new countries, but by verifying whether the website is ready to compete, rank and convert in each market. […]
